Corporate communication must be unambiguous in any language for it to function effectively and avoid misunderstandings. This requires consistent terminology and sound terminology management. Evaluating and determining the appropriate terms from several options are key to this. That is why we will take a closer look at what needs to be considered.
So far, there has been no strict rules for plain language. Now ISO has adopted the first standard for plain language. The ISO standard creates guidelines for comprehensible texts in all areas of public administration and corporate communication. It is also the basis of a DIN standard for the German language, which is currently in progress.
Simplified Technical English (STE) makes technical documentation and translation more efficient and understandable. Properly applied, STE results in texts that are easy to create, effective to localise and safe to use. All areas and people involved benefit from this.
Plain Language ('Einfache Sprache') makes it possible to understand texts as easily, quickly and completely as possible. This benefits readers and creators alike. We explain what Plain Language is exactly, where and how it can be used and what needs to be considered when using it.
Terminology creation or extraction is also called term mining. It's a good metaphor, because just like rocks or minerals, a company's terms are already there, but usually hidden deep in documents, often not to be found in pure form – and always valuable for an organisation's corporate language. It is therefore necessary to uncover the company's own stock of words, to sound them out and bring them to light.
Our Head of Quality Management, Eva-Maria Tillmann, member and co-project leader of the DIN subcommittee for translation services, attended the meeting of ISO Technical Committee 37, Language and Terminology, in Brussels. Here is her status and travel report.
oneSuite is our proprietary browser-based translation and localisation system for professional use. Sylvia Schumacher, our Head of Technology & Processes, plays a key role in developing and refining the software. So, although it's a collaborative effort with many components, in a practical sense oneSuite is her masterpiece and that's what we discussed.
Are subject- or domain-specific machine translation (MT) systems more effective than generic ones? Jasmin Nesbigall, our Head of MTPE and Terminology Management, explores this question using concrete comparative analyses.
Medical terminology, i.e. the specialised language used in the medicine and medical technology sectors, is a special – and for many non-specialists, basically foreign – language that needs to be comprehensibly classified and translated if it is to be understood by all those involved. We show which factors need to be considered when working with terminology in medicine and medical technology and how effective and helpful this can be from many perspectives.
In its new issue, the trade magazine Healthcare Marketing publishes an article on the current state of medical translation in view of the far-reaching changes resulting from digitalisation and artificial intelligence and in view of increasingly complex and diverse communications. The article includes an interview with Andrea Modersohn, director of oneword. We share the essentials.
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