Our Christmas donation is going to nph Kinderhilfe Lateinamerika e. V. again this year and will support the construction and expansion of a school in the south of Haiti, which is still suffering from the consequences of the earthquake disaster and also from the consequences of the coronavirus crisis.
Today, education and knowledge, information and entertainment are conveyed in many different media formats and languages. They are multimedia and multilingual, because it is important to reach a wide range of people in their language and to reach them in line with their skills and preferences. Professional multimedia localisation ensures this in the best possible way using all channels.
As a permanent DIN member, oneword has been actively contributing towards shaping new norms and standards in the translation industry since 2019. We are currently focusing on an important standard for translation-oriented writing. Experts and future users now have the opportunity to comment on the standard in its draft status. We warmly invite you to do this.
Today, business and the possibilities it presents are endless. Making the most of these, however, poses a few challenges for international companies. One of them is communicating effectively in the target markets so that potential customers understand and feel understood, especially when the initial point of contact is the website and online shop. A website translation that just focuses on the text is not sufficient for this.
Search engine optimisation (SEO) is the key to greater visibility on the internet. International companies face the great challenge of using SEO to optimise the translation of their keywords and content.
Professional communication and translation processes require clear workflows and need to be handled efficiently. That is why we have developed oneServices, a "construction kit" of services and tools for effective and productive processes. In our blog series, we present them one by one. oneMTPE – our service for using machine translation efficiently at a professional corporate level – follows on from our online correction platform oneReview, our terminology management system oneTerm and our order and customer portal oneTask.
Globalisation has continuously increased the demands placed on translation processes. With oneServices, oneword creates solutions for optimum translation management that do justice to the complexity of translations and manage them effectively. In our blog series, we present them one by one. Following on from our oneReview correction platform and oneTerm terminology management system, we now take a look at our order and customer portal oneTask.
Transcreation, the targeted creative adaptation of content into other languages and cultures, enables marketing specialists at global companies to think big, and keep the actual effort involved at a manageable level. Advertising messages and marketing materials can be accurately and attractively transferred and used in a targeted way worldwide without needing to engage international network agencies or local advertising agencies. Our five tips for transcreation projects show which factors are important.
Brand image and advertising impact are significantly influenced by language and text intention. By speaking the customer’s language, companies reach customers who understand them and feel understood. For this to be successful on a global scale, the brand message must be just as effective in the foreign language as it is in the original. The solution to this is transcreation. We explain what this is, how it works and what really matters.
The process of creating or extracting terminology is also referred to as term mining, which suggests fitting parallels: Just like stone or minerals, the terms are already there, possibly buried deep in a company's documents, but they're definitely valuable to its corporate language. So all that needs to be done is to uncover this body of words and bring them to light.
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