It's Quality Time again. In a new episode of our expert interviews, Eva-Maria Tillmann, Head of Quality Management at oneword, spoke to Ursula Reuther, Chief Linguistic Consultant at Congree Language Technologies. An insightful discussion about how practical experience impacts standardisation and the useful impact of standards on writing and translation practice, how conformity with clear rules is a decisive factor for creating comprehensible texts that are suitable for translation, and why AI should be involved, but must not be used in isolation.