13/07/2016

The more up to date, the more relevant and the more relevant, the more trustworthy: Not only do most of your website visitors have this attitude, so do search engines such as Google and Bing, etc.

The more up to date, the more relevant and the more relevant, the more trustworthy: Not only do most of your website visitors have this attitude, so do search engines such as Google and Bing, etc. Basically, the trust the individual search engines have in your website is higher if you update it regularly with new and unique content.

This is because the so-called web crawlers, for example Googlebot, permanently scan the internet for pages to index them. Obviously, only websites that actually offer new content are of interest here. If the web crawler scans your site and determines that it has no new content again, it will scan your website less and less frequently. Your ranking gradually drops and so does your ranking in the search listings.

Correspondingly, search engines will love regular updates with unique content such as news, blog posts, etc. and the amount of time visitors to your website spend there will also tend to increase which, in turn, will have a positive impact on your rating. New content also gives you an opportunity to intersperse new keywords which could also drive your ranking up.

Regardless of whether you update your content daily, weekly or monthly: If you have already implemented your website localisation in collaboration with a translation service provider, you can also rely on your LSP’s experience for your update projects.

The team of project managers and translators is already well acquainted with your company and knows what you and your customers expect and what is behind your products meaning your new content will also be well received and appreciated by the target audience. In addition, a translation memory and ideally a terminology database will already have been created for you. These are professionally managed by your service provider and as well as ensuring consistency in your localised texts, they can also reduce the costs of subsequent projects as the number of texts processed increases.

Bear in mind that, even in this maintenance mode, regular communication is the key to success. The better your translation service provider understands the type, scope and frequency of your updates, the more optimised and automated the workflow will be. This also allows translator resources to be kept in reserve and saves time.